If there is still a recession-proof, high-octane end of the property market then Robert Bailey, a slim 45-year-old with a moderately cut-glass accent, is its undisputed kingpin.
In central London’s classier social circles where the credit crunch means buying a BMW instead of a Bentley, he is referred to as a ‘home finder’. But in practice he is a matchmaker to London’s well-heeled house hunters helping them discreetly locate, haggle over and then buy some of the country’s – and the world's – most expensive property.
So when high-profile industrialists like Lakshmi Mittal or society gals such as Jemima Khan want a home in London's famous postcodes and have tens of millions of pounds to spend, it is Bailey to whom they turn for help.
Consequently Bailey has been described as London’s best-connected property guru, often to be seen scurrying around central London wielding his little black book, packed with familiar names from the Sunday Times Rich List.
“I haven’t got it on me today but in reality most of the important contacts are in my head,” he told me as we talked in his Kings Road office building, which he shares with clothes designer Tom Ford, among others.
Bailey began his career at the age of 19 learning his networking skills in Mayfair but then moved on to doing deals in Knightsbridge both for himself and later working for high profile agents such as Strutt and Parker and Knight Frank.
“I’ve built up a client list of wealthy private individuals who simply don’t have the time or knowledge to complete complicated property deals in areas like this,” he says.
Despite the necessary cloak-and-dagger secrecy of his world, the word-of-mouth property market in central London is a thriving one; Bailey says 70 per cent of purchases are completed via ‘representatives’ like him.
All of them – which number in the dozens – are adept at building trust in the highest social circles – they need the connections to know who lives where, wants what and when they will want to buy (and sell).
“Therefore, I’ve been with clients on holiday, to their weddings and once even spent a week on one of their yachts, which was very jolly,” says Bailey.
“But it’s the local knowledge that impresses them. One US banker I met at a party told me what his house on Cadogan Square looked like and I told him which number it was and the colour of girlfriend’s hair – the only thing I got wrong was that it was his wife.”