by Andrew Boff
In what used to be known as a deprived and neglected area close to the
borders of the City, a change has been going on. At the centre of that
change is a simple shopping street that has found its role again as the
centre of a community which feels good about itself.
Broadway Market's contribution to the renaissance of this part of East
London is unchallengeable. It was a simple idea by a number of residents
and shopkeepers that they needed a proper Saturday market to bring back
life to the area. The market started in May 2004 with a handful of
stalls of fresh fruit and veg, bread and other essentials. The
organisers hoped that it would gradually grow and, after a few years,
establish itself as a regular feature of the area. Its success was
beyond the residents' most ambitious dreams. Within months it was packed
with local residents doing their weekly shopping, browsing the many arts
and crafts or just to catching up with friends. The local residents
continue to manage it and strive to make it ever better.
Broadway's Saturday Market adds another dimension to an area that is
packed with potential. The unique social and cultural mix, the many
quiet and attractive streets and its closeness to the City make this one
of the most interesting places in London to live.
Whilst the attractive Regent's Canal marks the southern part of the
area, the Northern part includes the jewel in the crown and the most
often quoted reason for people loving the area they live in - London
Fields. London Fields is a peculiarly shaped stretch of parkland which
is busy with sports, dog walkers, cyclists and people who just want to
take in the air. An active local management group ensures that the
Fields gets ever better. Their most notable recent success is the newly
re-opened London Fields Lido - A modern, heated, open air pool. Some
describe swimming in it on a cold morning as an almost religious experience!
Whilst the Market is the most popular attraction on the street with some
3,000 people visiting it every Saturday, the street is also now busy
during the week. The local restaurants and cafe's, small independent
shops and good value local stores, where you can get everything from
handbags to hammers, explains why people who live here love it.