Gleeson again
Gleeson Homes Southern has noticed an interesting trend among its purchaser profiles – clients who buy new build properties once are more disposed towards buying them again. And some clients even find their new dream home on the same development, merely swapping their old house for the new.
This finding to given extra credibility by research from the House Builders’ Federation, which found that of respondents to a door-to-door survey, 45 per cent indicated that they would only consider moving to a newly-built home and 24 per cent of those who had already bought a new home would prefer to buy new build again.
‘It is our observation that we do get repeat purchasers’, says sales manager Ann Crick. ‘Once a purchaser has enjoyed the benefits of their first new Gleeson Southern Home, it seems they have a predisposition to new build properties and wish to continue benefiting from all the advantages a new home brings.’
Newly built homes are appealing for a vast number of reasons, but particularly important are the low maintenance and running costs and ease of purchase. Ann Crick continues, ‘As people become increasingly busy in their lives, time is fast becoming a precious commodity which people value extremely highly. A new property gives them additional leisure time because these homes are so low-maintenance, and quality free time is high on most people’s agenda. Match this personal luxury with the quality of all the homes on our portfolio and it is no surprise our new build properties have a loyal fan base.’
Other advantages of new homes include excellent value for money and more efficient heating and insulation. For details about Gleeson Southern Homes’ properties visit website gleeson-homes.co.uk.
Seen the light?
Celebrity couple Anthea Turner and Grant Bovey were on hand on 4 December to switch on the Christmas lights at St James Homes’ Kew Riverside development in Kew, Surrey. Around 250 guests including Kew Riverside residents, local school children and friends and family of St James Homes took part in the festivities. Carol singers from the Wimbledon Choral Society performed all the old favourites while Father Christmas handed out gifts to children – generously provided by Marks & Spencer, located in the neighbouring Kew Riverside Retail Park.
The lights were designed by Props Studios; the company is also responsible for designing the lights at Harrods and Harvey Nichols, but this is its first commission for a new home development.
Joy Constantine from Props Studios commented, ‘We wanted to design a lighting scheme that would complement the striking glass sales and marketing suite, so we have used lots of glass decorations around the water features and the surrounding trees. We have used stunning glass baubles from Germany and lights from France to decorate the enormous Christmas tree which, combined with the silver decorations, will reflect both natural and artificial light. The project is different from our usual work but we have enjoyed the challenge of lighting up our first ever residential development.’